Colour Trend - Yellow

Gen-Z Yellow

 
yellow1.jpg
 

Move over millennial pink, there’s a new colour trend in town!

Millennial pink ranged from beige with a touch of blush, to a vibrant peachy-salmon hybrid - but now we’re welcoming the arrival of yellow... which is proving to be a welcome palette cleanser!

Jeremy Scott’s SS18 show was heavy on the yellow hues and we predict an influx of requests for this sunny shade. This new season we’ll be leaving the juicy vibrant yellow hair trend of 2017 behind as Spring/Summer ‘18 is all about the mellow yellow – think melted butter and you’re on the right track!

Haley Nahmen at Man Repeller, coined the phrase "Gen-Z" - it is the post millennial generation, born in the mid nineties. Gen-Z Yellow is optimistic and happy, it is both modern and nostalgic - a bit like these kids!

memories are evoked - like an Instamatic photo filter...
 
yellow2.jpg
 

We are obsessed with these shots from hairstylist Amber Duarte - images by Heidi Tappis. They are the epitome of the coming Gen-Z trend.

think Virgin Suicides meets a Selena Gomez video clip...

2018 is shaping up to look like the inside of a banana - enjoy!

 
yellow1.jpg