Men's Trends AW17

Our Cut Specialist Ross Hume, reveals the men's styles predicted to be the biggest trends of Autumn/Winter 2017


Long grungy styles, inspired by Kurt Cobain, epitomised the Nineties, and are now guaranteed to be the most requested men’s style of next season. Locks were worn long, loose, layered and heavy at Acne Studios, Prada and Alexander McQueen’s Autumn/Winter ‘17 shows, while at Damir Doma and Etro, styles were shoulder-length, shaggy and parted down the middle, with a distinctively Nineties’ quality to them. To channel this look, men should think Nineties’ Hollywood and look to the likes of Johnny Depp, Brad Pitt, Jared Leto and Leonardo DiCaprio, circa 1992, for reference.


We gave the look a modern twist in our Geek Chic collection, by sweeping hair subtly back and away from the face, leaving a few face-framing strands. Length is vital to recreating this look, and although the style appears initially to be one length all over, internal layers will add some necessary movement. Adding definition with a wax keeps this look very true to the original Nineties version, but for a more polished up-to-date look that isn’t quite as grungy as it was twenty years ago, stick to a body-building mousse and texturizing spray to add texture and volume, and give the wax and gel a miss.


Continuing with the trend for lengthy locks is the flowing style currently sported by half of Hollywood. Dubbed the ‘Bro Flow’ by the media, this look is part relaxed luxe and part rugged, and is a look that Bradley Cooper currently pulls off with aplomb.


A slightly shorter, far more polished version, of the long grungy locks we’re seeing everywhere, the Bro Flow is a very wearable alternative that can be cut and styled to suit pretty much most hair types. If your hair is short there’s no escaping the fact that you’ll need to get growing. Good hair health is also essential to pulling off this look, so go for regular trims while growing locks and make sure that conditioning with a really good quality conditioner features in your haircare regime, if it didn’t already.

Letting hair dry naturally is key to styling this look, so if you suffer from frizz, use a smoothing serum on damp hair. A sea salt spray will add the requisite guts and wave (a natural wave to the hair is an important element of this look) however I’d advise men with poker straight hair to avoid this step, as the product will add too much weight and texture. The aim is to keep the finished look looking product-free: you basically want to look like you just got out of bed, ran your fingers through your hair and ended up like this.


There’s no denying that fringes are a big A/W17 hair trend: they came in pretty much every guise at the London Collections A/W17 and we predict a surge in requests for bangs come September. What do you get if you take this trend for bangs and cross it with the Nineties’ locks that inspired the other big hair story of A/W17? The answer is ‘Curtain Bangs’, as seen at Fendi A/W17. This centre-parted fringe is very late Nineties and is a great nod to the Nineties trend, without the need to grow the hair out, and works best on men with straight hair or a slight natural kink. A smoothing cream will keep the look polished and a fine-toothed comb, for securing that neat central parting, is obviously essential.


As more and more female celebrities are embracing the masculine buzz cut style, more and more gents are stepping away from this severe look. I believe that the day of the skin fade is now over, and men want to embrace their locks and look more effortlessly natural. Those wanting to say goodbye to shorter hairstyles should start growing their hair out now to keep up with the A/W17 hair trends. As soon as you have some length, style your hair messy and pulled forward to create a fringe. Think Justin Bieber’s signature side swept style.