Colour & Style Trends AW17

Sarah Black, Colour Specialist at Linton and Mac, reveals the colours and styles that will be most sought after in Autumn/Winter 2017.



The Supermodels of the Nineties is an A/W17 style reference I can seriously get on board with. The hair at Alexander Wang was inspired by Nineties’ party girls, tomboys and Linda Evangelista – cue a finished look that was short, sassy, highly textured and looked both slept-in and partied-in.

Over at Roberta Einer, the look was inspired by the same era, but a different supermodel: cute Kate Moss-inspired bobs were given texture and movement with varying sizes of curls created with different sized tongs and finished with very short blunt fringes. To recreate the Nineties bob, without committing to a full chop, secure longer hair in to a double French twist close to the nape of the neck, before rolling it under and pinning. You’ll create the perfect faux-bob shape.  


Low-volume looks were a standout trend at Fashion Week A/W17, with several designers sending their models out with slick, polished styles, which drew the eye to their angular facial features and defined bone structure.

There are two distinct ways of working this trend: with the hair tied back in to a restrictive ponytail with no height and no room for movement, or alternatively worn loose and long, with no volume at the roots. At Carolina Herrera models wore androgynous styles, with hair slicked tightly against the head.

Similarly, at both Eudon Choi and Loewe, ponytails were styled low and slick, held in place with gel, to keep the crown as flat as possible. The idea is to restrict movement and volume and keep the hair as close to the crown as possible. The ‘hair down’ alternative to these low-volume tied-back styles is the look we saw at Topshop Unique, where hair was worn long and loose, but styled to look sleek, shiny and so straight it was essentially flat.

If you want to try out the ‘no volume’ look, try a slicked-back ponytail, using a wet-look wax spray to slick the hair back. Rounder face shapes will benefit more from keeping the hair loose, using straightening irons to flatten hair against the head and a high-gloss finishing product, to keep the look polished and sleek.


"Cool Girl hair" was the style goal backstage at Fendi AW17. Bella, Gigi et al were styled with tongs and texturizing spray, with the natural texture within the hair being amped up, to create tousled locks that were just the right level of bedhead.


The cool girl theme continues through to colour too this season, with neutral ‘nude’ shades of brunette (think beige and taupe) all over the catwalk. Go for monotone colour in a shade very close to your natural shade, or an equal blend of warm and cool tones, that will neutralise each other: the idea is to not look too done and for the colour to not look too overthought.


If neutral tones and beige shades aren’t your thing, and you’re looking for some colour inspiration that’s more playful and punky than play-it-safe chic, then look to Versace and Vivienne Westwood’s A/W17 shows.


She’s the queen of punk, so it’s little wonder that Vivienne Westwood sent her models out in rebellious acid-bright shades. Shots of colour – predominantly pink and violet – were woven through the models’ hair and Ms Westwood even made a catwalk appearance herself, sauntering down the runway, sporting a section of bubblegum pink hair.

The Versace models – which included the Hadid sisters – modelled similarly punky, statement strips of bright colour. If you’re a little colour-phobic, but still want to try out this trend, you’re in luck: this look was created at both shows using temporary colourful extensions. Follow suit and request chunky strips of canary yellow, vibrant orange or cobalt blue are woven through your natural locks.