L’Oreal Professionnel has launched it’s new Techni.ART range


We are absolutely in love with the three new products which have joined the Techni.ART family - as well as loving the revamp on the existing range packaging.


This range is loved by professionals, but is also offered to you as a take home product - and here at Linton & Mac we stock the full range. Our stylists love these products for everything from bouncey blow-dries, to excellent long lasting hold on shoots and for bridal parties.


Ring Light Pure Spray


Ring Light Pure Spray is a micro-dispersed professional high shine spray for the lightest yet gleamiest ring-light effect.


How to use: overall diffusion for a light veil or layer for a localised shine.


Transformer Gel


Transformer Gel is the first multi-use gel-to-foam styler that you can transform in your hands - super versatile, it works from a light hold control gel to a volume foam.

Limitless looks, from controlled short quiffs & pompadours to thick ponytails, volumized blowdries & bouncy curls. This gel is great for folk with fine hair wanting to give body to their locks. It gives great structure with a medium hold.


How to use: simply release a small amount and work between finger tips - this gently emulsifies the gel into a light foam. This can be run through short or long hair when damp or dry.


Transformer Lotion


Transformer Lotion is the first multi-use liquid to paste styler that you can transform in your hands - super versatile, it works from a thermo-protective blow-dry lotion to a fibrous texturising paste.

The lotion is an absolute all-rounder. It has the capability of creating limitless looks, from grown-out buzz cuts to long locks - controlled & disciplined smooth blow dries, defined short styles, texturized lengths & curls - suits everyone!!


How to use: can be used on wet hair as a blow-dry lotion to prep and protect, or also on dry hair - work the product through with your hands to get a dishevelling fibrous paste for definition and texture. Or you can further rub into hands to get a finishing wax paste.


All pictures from a L’Oreal content creation shoot with Jenn & Jaye




If you would like any more info on any off these products - or if you are keen to try any of them out the next time you are in the chair, just ask your stylist!